Project Launch Plan

Map

Leila Chen and two neighbors are preparing the Alder Quay Bulletin, a fictional, free community newsletter for the Alder Quay neighborhood. The first issue is scheduled for 5 November 2026. It will arrive by email every other Thursday, with a small print run available at the library and community hall. Its job is to make useful local information easy to find—not to speak on behalf of every resident.

Launch route

Strategy & Audience defines whom the Bulletin serves, its editorial boundaries, and the first-issue brief. Leila owns the editorial decisions. Production & Distribution turns approved stories into an accessible email and a two-page print edition; Tomas Reed owns the production checklist, with Imani Brooks checking readability and access. Meetings & Decisions records what the team agreed, what remains open, and who will follow up. Each branch has focused files for its underlying work.

Milestones and owners

  1. By 8 October: Leila confirms the first-issue sections, contribution invitation, and consent rules for names and photos.
  2. By 19 October: Tomas collects draft copy and verifies dates, locations, and permission to publish submitted material.
  3. By 26 October: Imani reviews a test email and print proof for plain language, working links, contrast, and legible type.
  4. By 2 November: Leila signs off final copy; Tomas sends one test to the team and arranges the approved print quantity.
  5. 5 November: Send the first issue and deliver printed copies to agreed pickup points. Log corrections promptly rather than silently changing a sent issue.

What counts as a good first issue

  • Publish three verified local items: a library event, a community-garden update, and a practical neighborhood notice.
  • Include a visible reply address, a correction route, and a clear way to unsubscribe from the email.
  • Obtain permission before using a person's name, quotation, image, or submitted photograph.
  • Keep the email readable without images and the print edition within two pages.
  • Review delivery, replies, corrections, and pickup feedback one week after launch; do not treat sign-up count alone as proof of community value.

The team has a modest fictional budget of £120 for the first print run and must confirm printing and venue permissions before spending it. The first issue is a test of a repeatable process; future topics will be adjusted using specific resident feedback.

Strategy & Audience

Production & Distribution

Meetings & Decisions