Strategy & Audience

Map

The Alder Quay Bulletin serves people who live, work, study, or volunteer near the fictional Alder Quay waterfront. Leila Chen is designing a dependable shortcut to verified local information, especially for residents who miss short-lived social posts. This branch holds the focused audience and first-issue briefs; this page sets the shared editorial rules.

Audience and promise

The email should take roughly three minutes to scan, while the two-page print edition should work for someone without a smartphone. The initial sections are This Fortnight, People & Places, and Useful Notice. Event listings must say when and where something happens, whether it costs anything, and where to confirm a late change. A quote can add a voice, but never replaces checking the underlying facts.

Leila's working audience includes a commuter checking the next community-hall event, an older neighbor collecting the print edition at the library, and a new volunteer looking for a clear first step. These are planning examples, not survey results. She will ask actual readers after launch which items helped and which were missing.

First-issue editorial choices

  • Ask the library for its approved 12 November repair-café listing, including time, access details, and a contact for changes.
  • Request a short community-garden update from its coordinator; confirm any volunteer invitation and avoid publishing private contact details.
  • Verify a practical notice about the community hall's revised opening hours with the hall manager before copy is locked.
  • Offer contributors a simple consent choice for name, quotation, and photograph; publish anonymously or omit material when permission is unclear.
  • Label a correction in the following issue and on any maintained public copy, with the date and accurate information.

Decision rule

An item goes in if it is timely, locally useful, confirmable, and understandable without insider knowledge. The team will decline promotional copy disguised as news, unverifiable allegations, and identifying details about children without appropriate permission. If space is tight, protect essential dates, access information, and the reply route before adding another feature. Leila will take this rule into the individual audience and issue-brief files.

Audience Brief: Alder Quay Readers

Issue 1 Editorial Brief